Are you thinking of listing your home in the coming months?


Here are our TOP 5 TIPS for a successful sale Smile


1. Connect with a PROFESSIONAL REALTOR®- one who has local, in-depth knowledge of the market you are planning to list in;


2. With your chosen REALTOR®, create and follow a customized pre-listing plan which will include items such as decluttering, depersonalization and staging preparation;


3. Review a pricing analysis with your REALTOR® to determine the best position for your home within the local marketplace. A true professional will explain the strategy behind pricing recommendations; 


4. Release a perfect property presentation to the marketplace!!! This MUST include professional photography, drone images, video, 3D tour & floor plans;


5. Prepare for showings!!!!!! I'd love to suggest a mini-vacation but, COVID so..if it is at all possible, stay with a friend or family member because living in a staged space is HARD. If leaving isn't an option, one of our best tips is to keep a GO BAG near the front door. Make sure it is large enough to throw any last minute items into just in case a potential Buyer requests a last minute viewing.


Selling is stressful. Be sure to hire the right Realtor®!


BOOK YOUR COMPLIMENTARY LISTING CONSULTATION HERE

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The market in Northumberland County & beyond has become increasingly busy as a result of COVID-19 and while we are sick of seeing the "SOLD OVER ASKING" posts being used in ad campaigns throughout social media channels we felt that it was important to share the behind the scenes of what "SOLD OVER ASKING" actually meant for this Seller that we recently represented.


For weeks before activating on the MLS System, the Seller worked closely with Sydney and our team of trusted professionals to create a plan that would yield a record result. Sure, part of the sale price comes with the pace of the marketplace but what you didn't see is what truly matters most;


Our Seller embraced every single pre-listing recommendation, invested in a mini-makeover, added a little sweat equity and a whole lot of attention to detail prior to activation. Our team worked together to ensure flooring, light fixtures, paint & new stainless steel appliances were installed before staging day! Once the makeover was complete, our team cleaned, funished, photographed & marketed the unit.


The competition was listed for $329,000 & $349,000- both receving multiple offers and average sale prices. We listed for the perceived market value of $349,000 and continued to execute our strategic marketing plan all while knowing we were showcasing the best possible product! ...The rest was up to the market... and boy did it deliver!


This Seller obtained 6 offers and was able to turn his $5000 INVESTMENT into a gossip-worthy sale price of over $400,000. With the right team, an honest professional and proper planning, it's worth spending a little to make ALOT MORE than the competition ($60,000+ more).


To book your 30 MIN LISTING CONSULTATION, call or text Sydney (905) 396-8600

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When you’re selling your home, you want it to look its best to buyers. Unfortunately, buyers are likely to notice any cracks or stains on your floor.


Luckily, there are many do-it-yourself solutions to help make your floors look significantly better.


Let’s start with stains.


If you have carpeting, there are a number of spot cleaning products on the market. But before you try one of those, consider this simple remedy. Sprinkle a little baking soda on the stain and then add just enough drops of white vinegar to make it bubble. Wait two minutes. Then, dab carefully with a paper towel and vacuum the residual. This method often works.


For hard floors, gentle rubbing with warm water will take care of most stains. If you have hardwood floors, don’t let the area remain wet. Dry it completely.


Ceramic tile floors often have old, discolored grout that is an eyesore. Of course, there are products available to clean grout. But try using an old toothbrush and water before investing in those products. Scrub the grout gently. Then mop the entire area.


If you have minor damage to a section of hardwood floor or floor tiles — for example, a chip or crack — the best solution is a replacement. Unfortunately, this isn’t a DIY-friendly job, so unless you’ve done it successfully before, consider hiring a contractor.


If the crack is minor and you don’t want to replace the piece, there are sealing products available, which will camouflage the crack — to some extent — and prevent it from getting worse.


If you have a flooring crack or stain you’re concerned about, try these tips. Also, check out your local home improvement center for more ideas.

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In the business world, a phrase that’s often used is ROI or Return On Investment. It refers to the regular gain (or loss) you’re getting from a particular asset relative to its cost.

When it comes to your home, the gain may be more than financial. It may include the benefit of the lifestyle it gives you. For example, a spacious backyard deck pays off in countless pleasant Saturdays with friends and family. A home’s location near convenient commuting routes means less stress getting to and from work.

Lifestyle factors are important, not only when considering where you’re living now, but also when considering where you think you’d like to live in the future.

That’s why it’s a good idea to do a Lifestyle Assessment regularly. The exercise is simple. Make a list of all the lifestyle characteristics you want in a home, as well as a neighborhood. Think about how much room you need, the kind of neighborhood you want to live in, your hobbies and interests, what’s important to have nearby (such as schools), and so forth.

The next step is to prioritize. Move items on your list around so that the most important lifestyle factors are at the top.

Finally, review the list and check off those lifestyle factors your home is currently providing.

If you’re able to check off most (ideally, all) of the items at the top of your list, you’re in pretty good shape. Your current home is probably giving you the lifestyle you want.

But if some important lifestyle factors are unchecked, it might be worth considering whether buying a new home will give you a better “Lifestyle ROI”.

If, after doing this exercise, you’re curious about how to get into your ideal home, call me.

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When it comes to home security, most homeowners think about door locks and alarms. These are, of course, very important. However, there is also a lot you can do around your property to prevent the possibility of a break-in.


One important part of home security is outdoor lighting. Your home doesn’t need to be lit up like a baseball diamond at night, but your exterior lighting should illuminate your yard enough to be a deterrent to burglars.


Some burglars hide around the property and wait for someone to arrive and open the door so they can use that opportunity to force their way into your home.


Security experts suggest that you walk around your property and look for areas where someone could hide, such as behind a tall shrubbery or a tool shed. Make sure these areas are well lit.


Pay particular attention to lighting around exterior doors, especially the back door.


Experts also recommend that exterior lighting be installed with a timed dimmer. The lights can then be set to cast a bright light in the early evening, and then a dimmer light throughout the rest of the night.


Lights installed with motion detectors can also be effective in certain areas. The sensors will cause the light to turn on or brighten when someone comes onto that part of your property. Generally, thieves will flee as soon as they see a light turn on.


Do you hide a spare key under the front door mat or in a flower pot? You may think you have found a clever spot, but experienced thieves know all the common hiding places. So, if you need to have a spare key available, put it in a small combination lock box and hide the box. Even if a burglar finds the box, he won’t be able to open it and access the key.

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As in any industry, there are terms and buzzwords that are unique to residential real estate.

When you put your home on the market, you should know what those terms mean. Here are definitions for the most common ones:


Fair market value: This is an estimate of how much a specific home will sell for in today’s market, taking into account what similar properties in the area have sold for recently.


Seller’s Agent: That would be me, the real estate professional who is helping you sell your property. I would also assist you in finding and buying your next home.


Buyer’s Agent: This is the real estate professional who is representing the buyer of the property you want to sell.


Pre-approved Mortgage: This is a statement (often in the form of a certificate) from your bank or other lender that states that you qualify for a mortgage for a particular amount of money. A pre-approved mortgage adds credibility to any offer you make on a new home.


Staging: This is a strategy where a home is purposely prepared so that it appeals to potential buyers. Staging may involve cleaning, de-cluttering, rearranging furniture, redecorating, and more.


Survey: This is a document that defines the boundaries and measurements of your property and any structures on it.


Offer: This is an offer of purchase, in writing, for a particular property.


Conditional Offer: This is an offer to purchase, but with conditions – such as “conditional on a satisfactory home inspection” or “conditional on arranging suitable financing”.

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Can you afford to purchase the home you really want? Here are some things to consider:

  • What kind of home do you want? What kind of area do you want to live in? What features and characteristics do you need in a home? (Three bedrooms? A large living room for entertaining? A backyard big enough for a garden?)

  • What homes currently on the market match that criteria? Are there some properties for sale that are close to what you’re looking for? What are their listing prices? How much, realistically, will it cost to buy one of those homes?

  • How much, realistically, can you expect to get for the sale of your current property?

  • How much of a mortgage will you need? How does that compare to the mortgage you qualify for?

  • What additional costs will you incur when selling your current property and purchasing your new home? (For example, moving, home inspection, repairs and renovations, closing costs, etc.)

Chances are, there’s a home on the market that you can afford – and is right for you.

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How do You Determine Your Asking Price?

You obviously want to sell your house for the highest possible price. You may even have a number in mind. But, how do you determine if that number is reasonable? You may be concerned that:


  • If you list your house too high, few buyers, if any, will see it.
  • If your price is too low, you could end up leaving thousands of dollars on the table.

Don’t worry. I’m here to create a pricing  and marketing strategy that will pique the interest of qualified buyers – and set the stage to get you the highest sale price possible. I’m also a specialist in the local market. I know what properties like yours sell for, and can get yours sold at the high end of that range.


I begin by getting to know your property and all its desirable features. Then I make some calculations to determine its Current Market Value. That value is based, in large part, on what similar houses in the area have sold for recently.


Of course, buyers won’t pay for the sentimental value you place on your house. But special features such as hardwood floors, a newly renovated kitchen or bathroom, or a beautiful backyard patio can have an impact on how quickly a property sells and for what price. I’ll help you understand all the factors that go into setting the list price, and ensuring it is just right for the marketplace and your goals.


Curious as to what your house is likely to sell for in today’s market? Please submit the form below or call or email me for a no-obligation Personal Consultation. I’ve got the answers for you.

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You put your home up for sale. You work hard to make it look attractive to potential buyers. Then, you finally get an offer.


But there’s a catch. The offer comes with a string or two attached… a couple of “conditions”. Should you be worried?


First of all, don’t panic. It’s common for offers to come with a condition or two. Sometimes an offer is conditional upon the buyer securing appropriate financing, or your property passing a home inspection.


These types of conditions are usually dealt with in just a few days and then the offer becomes firm. (In other words, you’ve likely sold your house!)


However, there are some types of offers that can be worrisome. For example, a buyer may make an offer to buy your home “conditional” upon him selling his current home for a specific price. Of course, there is the concern that the buyer won’t sell his home. Then the deal will fall through and you’ll have to put your home back on the market.

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While you may not be seriously considering selling your home or looking for a new one, you might still be interested in what’s going on in the marketplace. After all, it’s nice to see “what’s out there” and find out more about some of the homes that are currently listed on the market.


There’s nothing wrong with that. In fact, it’s a good idea.


Keeping up with what’s going on in the local market, will help you make better decisions about your own home, especially if you anticipate selling within the next year or so.


Many people do this by reviewing listings online and ads in the real estate section of the local paper. While these techniques are helpful, they don’t always give you the best picture of what’s really going on.


A better strategy is to talk to me. I will give you the best information about properties available and where the local market is headed.


As your Real Estate Agent, I can also satisfy your curiosity about how much particular homes have sold for in the area – which will give you a clearer idea of what your own home might get if it was listed today.


Speaking of price, I can provide you with a free assessment of your home’s current market value, which will give you an even clearer idea of what you’re likely to get.


Clearly, by working with me, you’ll have a source of advice and information that will help you make the best decision when the time comes to consider making a move.

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What’s great about your home? Is it the spacious foyer and generous main floor closet space? Is it the beautiful washroom? Is it the playground that is only a short walking distance away?


Although some properties may look similar at first glance, every home is unique – with features and characteristics that make it special.


If you’re considering putting your home on the market, make a list of all the great things about your property that potential buyers will want to know.


Start by thinking about what you think are the desirable features of your home. Write down what you really love about the house and the surrounding area.


Next, think about what friends and other visitors to your home think is great about it. Have you ever heard anyone say something like, “I really love your kitchen!” or, “This is such a quiet street”? Those are indications that potential buyers will like those features and characteristics too.

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When you shop for a new home, you’ll probably start by thinking about what you need in your next property. Your list might include a spacious kitchen; three bedrooms; and, a mature tree in the backyard.


Those are property features and, of course, they’re important. But finding your next dream home involves more than just property features. It also involves getting what you want from the surrounding area. After all, a home isn’t going to be enjoyable if commuting to work from your neighborhood is long and agonizing. So when you shop for a new home, also think about:

  • Work. How will you get to work? Is public transit nearby?

  • School. Where will your kids go to school? Is transit or bus service available? Will your kids be able to walk to school?

  • Kids. Where will your kids play and hang out? Are there nearby playgrounds and parks?

  • Neighbors. Do the local homeowners seem like the kind of people you’d like as neighbors?

  • Shopping. Where will you do your weekly shopping?

  • Hobbies. How far will you be from golf, theater, or other hobbies?
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You visit a garage sale on a sunny Saturday morning and find a bicycle that you think would be perfect for your child. You look at the price tag and it’s about twice as much as you would expect to pay. When you question the owner, he says, “That bike has a lot of sentimental value for me. I couldn’t let it go for less.”


Chances are, you’ll pass on the bike. The owner sees the bike and happily remembers teaching his daughter to ride it. What you see is just a bike! You can’t buy someone else’s memories.


This scenario sometimes plays itself out in real estate. A homeowner has fond memories of his home. He may have renovated the den himself and is proud of his work. He may delight in memories of family BBQs on the deck.


That doesn’t mean the house will sell for more than its market value.


So when you put your property on the market, make sure emotions don’t get in the way of pricing it properly.


Fortunately, memories will stay with you, even without your house. You’ll be able to happily take them along to your next home.

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You’re probably aware that there’s more to the cost of a new home than its purchase price. So, to help you make an informed decision, ask yourself the following questions:


  • How much do you expect to pay for moving expenses? Don’t forget to include packing materials in your calculations.

  • “Closing costs” are the extra charges you will have to pay at closing. How much do you expect your closing costs to be?

  • Estimate how much you’ll pay for activating your phone, internet service, cable television, and other utilities in your new home. These little costs can add up.

  • Will your new property require painting, repairs, and other preparations once you move in? How much will they likely cost?

  • Will you need to purchase new furnishings, decor, and other items for your new home? What’s your budget for those items?

The more aware you are of the true costs of a home you’re interested in buying, the better choices you’ll be able to make about that home. If you decide to buy, you’ll be able to do so with much more confidence.

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If you’re planning on moving, you’re probably focused on how much your new home is going to cost. However, it’s also a good idea to understand the real costs associated with selling your current property.


In fact, there are some costs and expenses you may not have anticipated. Here are a few examples:


Home inspection. You might think you’ll only need a home inspection for a home on which you’ve made an offer. However, it might also make sense to have a home inspection completed on your current property in order to identify potential issues that might get in the way of a sale. Buyers feel more confident when considering a home that has had a recent professional inspection.


Cancellation costs. There may be extra expenses associated with cancelling internet services, newspaper subscriptions, home security systems, and even lawn care services.


Repairs. You should budget to get any maintenance issues, such as a broken door handle, dealt with before your home goes on the market.


Staging. Tasks like getting rid of clutter, arranging for the carpets to be professionally cleaned, having the hedges trimmed, and doing other things to make the property look attractive to buyers all fall under the umbrella of “staging”. You can do much of this work yourself, or hire a professional.


Moving. It’s a good idea to budget for the costs of moving. Even if you’re using a friend’s truck and planning to do most of the packing and hauling yourself, there may still be costs such as packaging materials, gas, and perhaps even pizza for your crew.

At the end of the day, these costs may turn out to be negligible when compared to the value of your property. As your real estate professional, I can help you understand all the costs and help make the selling process go smoothly.

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Do you remember the last time you viewed a home for sale? What do you recall about that property? You likely remember the features and characteristics that stood out, such as the gorgeous hardwood floors, the spacious kitchen with the long island, or… the faucet that was dripping in the main floor washroom!


Obviously, you want potential buyers to notice the great features of your home rather than those things that are less appealing. So, when preparing your home for sale, pay particular attention to what a buyer is likely to notice and remember.


Say, for example, you have a small unused bedroom that has become the unofficial storage room. If something doesn’t go anywhere else, it gets put in that room! Now it’s a cluttered space.


What will buyers remember about that room after a viewing? Will they see the potential for a home office or comfy reading room? Most likely, they will just remember a small, cluttered, potentially unusable space.


Buyers will also notice a dripping faucet, a scuff in the wall, or the lingering smell of spicy cooking in the kitchen. They will remember all the things that stand out, regardless of whether they are positive or negative.


So, when you list your property, make sure that what stands out for potential buyers are the desirable features of your property.


If you have a wonderful sitting room with large windows and a great view, make sure that space is clean and comfortable. You may even want to “stage” it a little, perhaps with some fresh flowers and a good book sitting on the end table.

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When you’re putting your property on the market, you want to make it seem as big and comfortable as possible. After all, buyers are attracted to space. However, you probably have at least one room in your home — and perhaps even more — that feels small and a little cramped.


Of course you don’t want the buyer’s first impression of the room to be its size. Since it isn’t practical to be knocking down walls and renovating, what should you do? Here are some ideas for making small spaces seem larger and more comfortable:


  • Remove any items and extra furniture that make the room feel smaller than it really is.

  • Remove any obstructions near the entranceway. You should be able to open the door fully and walk in without bumping into a desk or bookshelf.

  • Don’t use heavy curtains on the windows. Let the light in.

  • Use soft light bulbs with enough wattage to fill the room with full and pleasant (but not blinding) light.

  • Less is more. Keep knickknacks, pictures and other décor items to a minimum.

  • Keep the door fully open during viewings.

  • Make sure there’s enough space for two people to walk in and move around without bumping into each other.

  • Give the room a purpose. “This is the home office.” Or, “This is the comfy reading nook.” If a small room doesn’t have a reason for being, it will seem like wasted space.

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When preparing a home for sale, most people focus on making the inside look as appealing as possible. But the outside of your property deserves your attention too. After all, it’s the first thing a potential buyer sees.


You can dramatically improve the appearance of your property by giving it a “wash and haircut”!


Clean the driveway, walkways and deck or patio. A pressure washer — which can be rented from most home improvement stores — works best, although you can do nearly as good a job with a water hose and walkway cleaner.


Trim hedges and shrubs. Mow the lawn. Pull any weeds out of flower beds.


These small measures will help you make the best first impression on buyers.

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Preparing the Offer

Many of you may worry that the property you love will somehow slip through your fingers. Don’t be. You’ve got an expert by your side. Me. My job, as your real estate agent, is to ensure you get that home – and at a price that works for you and that you get it before other Buyer’s have the opportunity.


The first step is preparing the Offer. This is the document I present to the seller that basically states the price you’re offering, as well as any conditions.


The price we go in with is critical- You want it to reflect the true market value of the property so the seller will take your offer seriously. Don’t worry. I know how to prepare a winning offer and get you the property at the lowest possible price. In fact, I look after your interests throughout the entire process.

 

How the Process Works

When you decide to make an offer on a home, here’s what typically happens:

  • I’ll recommend a price that has the best chance of being accepted by the seller, without over-paying for the home.

  • Obviously, sellers prefer offers that have no conditions. However, I will suggest conditions such as; home inspection, financing, and insurance… We’ll talk about that.

  • I’ll prepare the necessary documents and present your offer to the seller and his or her real estate agent personally.

  • If the offer isn’t accepted, or if the seller makes a counter-offer, I’ll work with the seller’s agent, skillfully negotiating on your behalf to make a deal.

  • I’ll communicate with you throughout the entire process. You’re never in the dark when you work with me.

  • Once the seller agrees to a deal, I’ll help lead you through removal of any conditions and closing the deal. Then, the home is yours. Congratulations!

I realize that making an offer can seem like the nail-biting part of the process. It doesn’t have to be. That’s the advantage of selecting a real estate agent who, like me, puts clients first. When you go after a property you really want, you can take comfort in knowing you have an expert on your side… someone who knows how to get that home for you.

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The trademarks MLS®, Multiple Listing Service® and the associated logos identify professional services rendered by REALTOR® members of CREA to effect the purchase, sale and lease of real estate as part of a cooperative selling system.
MLS®, REALTOR®, and the associated logos are trademarks of The Canadian Real Estate Association.