The market in Northumberland County & beyond has become increasingly busy as a result of COVID-19 and while we are sick of seeing the “SOLD OVER ASKING” posts being used in ad campaigns throughout social media channels we felt that it was important to share the behind the scenes of what “SOLD OVER ASKING” actually meant for this Seller that we recently represented.
For weeks before activating on the MLS System, the Seller worked closely with Sydney and our team of trusted professionals to create a plan that would yield a record result. Sure, part of the sale price comes with the pace of the marketplace but what you didn’t see is what truly matters most;
Our Seller embraced every single pre-listing recommendation, invested in a mini-makeover, added a little sweat equity and a whole lot of attention to detail prior to activation. Our team worked together to ensure flooring, light fixtures, paint & new stainless steel appliances were installed before staging day! Once the makeover was complete, our team cleaned, furnished, photographed & marketed the unit.
The competition was listed for $329,000 & $349,000- both receiving multiple offers and average sale prices. We listed for the perceived market value of $349,000 and continued to execute our strategic marketing plan all while knowing we were showcasing the best possible product! …The rest was up to the market… and boy did it deliver!
This Seller obtained 6 offers and was able to turn his $5000 INVESTMENT into a gossip-worthy sale price of over $400,000. With the right team, an honest professional and proper planning, it’s worth spending a little to make ALOT MORE than the competition ($60,000+ more).